![]() ![]() The new online initiative was also introduced because of the lack of live food and gourmet events where Barry Callebaut normally would have a presence and be able to engage with consumers and its customers. With the first season of Treat Tomorrow now online, Perversi said there will be more coming once viewers are familiar with the concept and Barry Callebaut has had time to engage with the subscribers. “ You can choose which miniseries you want to interact and those series will actually have different parts to it and they take you through from what do you see as the change happening in the world to making it yours and actually benefitting from it.” Perversi explained that the Netflix idea came about because of the mini-series experience where you can see the different chapters and engage with them in your own time. In the last minute we had a huge demand that was unplanned for because we thought that people would actually register before the event.” “ We were the victims of our own success in many ways. ![]() Pablo Perversi, Barry Callebaut’s Chief Innovation, Sustainability & Quality Officer, told ConfectioneryNews the platform was overstretched to its limits, the situation exasperated by already high global demand for wifi and broadband because of COVID-19 lockdowns. Kicking off the first mini-series are five 12-minute episodes, which have now been added to the website, exploring themes such as ‘A Taste For Health’,’ ’The Garden Party’, ‘Gen Zest for Life’, ‘Accountab’All, and ‘1,2,Tree,Go!’. The ‘Netflix-like’ experience is part of a new initiative in collaboration with customers and experts to carve a plan for ‘new’ chocolate indulgence, intending to foster new and emerging consumer desires addressing climate, social inequality, and personal health concerns. We are in the process of making all 5 miniseries available for on-demand access in the coming days.” A new chocolate indulgence “ We share your disappointment and sincerely apologise for any inconvenience. Subscribers received an email saying the chocolate, cocoa and gourmet supplier experienced a ‘perfect storm, technically’. Packaging & Packing Materials, Containersīarry Callebaut’s live stream of its new Treat Tomorrow series hit unexpected technical difficulties when it was launched on Thursday 28 April - due to enormous last-minute subscriber demand that crashed the website. ![]() Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems. ![]()
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